In the News

Governor Cuomo Unveils 10th Proposal of 2020 State of the State: Eliminating the Pink Tax

Governor Will Advance Legislation to Prohibit Gender-Based Pricing Discrimination for Substantially Similar Goods and Services

Builds on Governor's Commitment to Addressing and Reducing the Gender Wage Gap, Key Component of the Governor's 2020 Women's Agenda

Cuomo: "Women shouldn't be nickel and dimed their entire lives because of their gender - it's discriminatory and repugnant to our values and we're putting an end to it."

Governor Andrew M. Cuomo today unveiled the 10th proposal of his 2020 State of the State agenda - eliminating the pink tax. In the early 1990s, several studies reported disparities between the costs of substantially similar goods and services depending on if they were marketed for men or for women. Despite increased public discourse around gender-based pricing discrimination, recent research indicates that the problem still persists. To address these disparities, the Governor will advance legislation to prohibit gender-based pricing discrimination for substantially similar or like kind goods and services. The legislation will require certain service providers to post price lists for standard services; businesses that violate the law would be subject to civil penalties.

Governor Cuomo Unveils 10th Proposal of 2020 State of the State: Eliminating the Pink Tax